Internship Project - brief
About the project
As the name of the tea cafe cannot be revealed due to a confidentiality agreement, let’s name the brand “Cafe XYZ.”
Cafe XYZ team is coming up with a vending machine. TEL (Tata Elxsi Limited) needs to suggest
1. The name of the vending machine.
2. Develop the logo for the selected term of the vending machine and colour palette.
3. Set the decals designs for the vending machine.
Cafe XYZ is a tea cafe that serves freshly made chai for modern India, founded by ABC in November 2012.
Target: Cafe target customer base includes Gen-Z and Gen-Y customers, as tea is popular among both generations. Customers of the brand are from the upper-middle and upper classes.
In a world flooded with brands, it is essential to communicate a product's narrative and purpose at a glance. Good visual branding would not only help make the brand recognizable but also help in building a connection with the customer. To be able to make decisions based on what could form a bridge between the brand and the consumer, my role was to visualize the features of the product from scratch to fill this gap.
Mood Board References
https://clippings.com/products/collect-hoop-shade-1226261
https://unsplash.com/photos/oi0FvNhkHy8
https://in.pinterest.com/pin/338262622010932013/
https://in.pinterest.com/pin/1085156472685675826/
https://in.pinterest.com/pin/612489618053325989/
https://in.pinterest.com/pin/820710732084102705/
https://thespaces.com/author/hiba-alobaydi/
https://twitter.com/matialonsor/status/1327395077463937025
https://unsplash.com/photos/oi0FvNhkHy8
https://in.pinterest.com/pin/338262622010932013/
https://in.pinterest.com/pin/1085156472685675826/
https://in.pinterest.com/pin/612489618053325989/
https://in.pinterest.com/pin/820710732084102705/
https://thespaces.com/author/hiba-alobaydi/
https://twitter.com/matialonsor/status/1327395077463937025
https://www.emajstor.hr/clanak/101/Cijena_prozora_-_na_sto_moramo_obratiti_pozornost
https://in.pinterest.com/pin/184999497173817479/
https://in.pinterest.com/pin/335307134728013675/
https://www.clasishome.jp/works/
https://www.interiorzine.com/2020/09/20/evd-office-design-features-classical-aesthetics-and-arched-elements-in-shanghai/
https://in.pinterest.com/pin/184999497173817479/
https://in.pinterest.com/pin/335307134728013675/
https://www.clasishome.jp/works/
https://www.interiorzine.com/2020/09/20/evd-office-design-features-classical-aesthetics-and-arched-elements-in-shanghai/
Mockups
https://www.creativealys.com/2019/03/25/iphone-in-hand-app-icon-mockup/
https://www.freepik.com/free-psd/interior-coffee-shop-wall-mockup_14312358.htm
https://unblast.com/free-eco-package-mockup-psd/
https://creatoom.com/shop/paper-cup-mockup-v4-front-view/
https://creatoom.com/shop/paper-cup-mockup-v6-isometric/
https://creativebooster.net/products/free-paper-bag-mockup-floating-in-the-air
https://www.decolore.net/floating-cup-mug-psd-mockup-templates/
https://www.freepik.com/free-psd/interior-coffee-shop-wall-mockup_14312358.htm
https://unblast.com/free-eco-package-mockup-psd/
https://creatoom.com/shop/paper-cup-mockup-v4-front-view/
https://creatoom.com/shop/paper-cup-mockup-v6-isometric/
https://creativebooster.net/products/free-paper-bag-mockup-floating-in-the-air
https://www.decolore.net/floating-cup-mug-psd-mockup-templates/
